作　者：衣若芬
关键词：文图学；东亚文化；武夷九曲；燕山八景
摘　要：

 为了指称文学与图像的互文再生关系，有必要引入一个新词“文图学”。此一词，在文的方面，含着文本身体和图像文本；在图的方面，除了绘画的图之外，还包括符号、图标、商标视觉语言以及影像、线条、印刷等。依着文图学的路径，考察归纳东亚文化交流的实例，可以发现，文化的流播以至深植实受七个方面影响，它们是：经典化、政治化、概念化、抽象化、本地化、规范化和模块化。今天欲建设文图学与东亚文化交流研究的理论，当可经由这七个面向的深化，在未来求得进一步的业绩。

 

■ 作者简介 衣若芬，新加坡南洋理工大学中文系教授；新加坡 639798。

 

Text and Image Studies and the Theory of East Asian Cultural Exchange

I Lo-fen (Nanyang Technological University)

Abstract The word “Text” in Text and Image Studies encompasses sound/language text, textual body, word/literary text and image text. “Image” represents not only pictorial illustrations, but also symbols, icons, logos/trademarks and other forms of visual rhetoric, as well as videos, lines and printed materials. Text and Image Studies offers valuable approaches in the investigation and analysis of the complexity of the interplay, interre- lations and disjunctions between text and image in various forms of visual media. The theoretical application of Text and Image Studies in the East Asian cultural exchange discussed in this article, uses a seven-pronged approach-canonization, politicization, conceptualization, abstraction, localization, standardization, modulariza- tion in the study of East Asian cultural exchange in a variety of regions, time periods and genre in an attempt to explore new research ideologies and theories.

Key words Text and Image Studies; East Asian culture ; Jiuqu Stream between Wuyi Mountains; the Eight Scenes in ancient Yanshan

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