作　者：张权
关键词：网络舆情治理；参照标准；治理维度；管制尺度；治理象限
摘　要：

 互联网对于公众政治生活的全面渗透，虽然在一定程度上促进了社会发展与民主法治建设，但也导致网络舆情泛滥。以维稳为导向的网络舆情治理的总体目标，就是通过网络走群众路线来营造一个风清气正的网络空间。在多主体双向持续互动过程中，达成网络舆情治理目标的前提条件就是掌握网络舆情演化的实时状态并设定相对具体且具有一般适用性的参照标准。网络舆情治理是政府等多元主体对网络舆情内容及活动带有目的性的主动双向干预，能预防集体行动事件的发生，进而消除造成现实社会不稳定的隐患。在网络舆情治理过程中应当重点关注互联网使用与集体行动的中间环节，特别是动员与情绪两个治理维度，同时在实践中分别把握好“过”与“不及”这两种管制尺度，以维度和尺度为基础构建一个“九宫格”网络舆情治理象限，为网络舆情治理措施的作用对象、作用力度和作用向度等提供相对客观的借鉴。

 

■ 作者简介 张 权， 管理学博士， 北京大学政府管理学院博士后， 北京大学国家治理研究院兼职研究员； 北京 100871。

 

The Nine-quadrant for the Governance of Internet Public Opinion: From Overall Goal to Reference Criterion

Zhang Quan  (Peking University)

Abstract The overall goal of stability-oriented governance of Internet is to maintain order and vitality in cyberspace. As a process of repeatedly bilateral interaction, it is necessary to satisfy two conditions to achieve the goal: first, to grasp the real-time status of Internet public opinion evolution, and second, to set a general and specific criterion for reference. In consideration of that existing researches show little concern on the latter one, this paper, through academic analysis, attempts to make the overall goal operationalized and playing the role of reference criterion. In the narrow sense, governance of Internet public opinion refers to the active interventions like content censorship and activity regulation with certain purposes, through which the multiple subjects of governance attempt to prevent collective actions and then to reduce the possibility of social instability.  It is

important to pay close attention to two dimensions of mobilization as well as sentiment，and maintain the balance right between excessive regulation and inadequate regulation in practice. Based on the discussion, a nine-quadrant for the governance of Internet public opinion could be constructed, which can provide objective references for the adjustment of the interventions in terms of objective, direction, and strength.

Key words governance of internet public opinion; reference criterion; dimensions; balance; nine-quadrant

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