作　者：喻国明 张珂嘉
关键词：内容范式；关系表达；维度拓展；价值与功能；传播内容
摘　要：

在新技术革命的推动下，传播领域从传播的边界、传播要素构成到传播的构造与机制都正发生着深刻的变革。内容作为传播的一个要素，始终是整个传播领域中最具基础意义的元素。然而，长期以来“内容即资讯”的单一维度范式已不足以解释与把握目前和未来的传播现象及传播效果的发生机制。因此，发现和把握新的内容范式——作为关系表达的内容，进而认识关系型内容的逻辑、价值、功能及应用模式，对于未来传播的实践与学术研究而言，都有着重要而深远的意义。

 

A Paradigm of Communicating Content as Relational Expression

Yu Guoming, Zhang Kejia (Beijing Normal University)

 

Abstract Driven by new technology revolution, profound changes are taking place in the field of communication, from the communication boundary and inscape to the communication structure and mechanism. Content, as an element of communication, is the most fundamental component in the whole field of communication. However, the single dimension paradigm,“content is information”, is not sufficient to explain and grasp the communication phenomenon and the mechanism of communication effect at present and in the future. Therefore, it is significant to discover and seize a new content paradigm, as relational content expression, and to understand its logic, value, function and application for the practice and academic research in future communication.

Key words content paradigm; relational expression; dimension expanding; value and function; contents of communication

 

■作者简介   喻国明，法学（新闻学）博士，北京师范大学新闻传播学院教授、博士生导师、执行院长，中国新闻史学会传媒经济与管理专业委员会会长；北京 100875；张珂嘉，北京师范大学新闻传播学院博士研究生。

[PDF]（下载数：）